Resume
Paul Altobelli
1219 Martin Avenue
Cherry Hill, NJ 08002
C 856.304.4848
E altobelli@gmail.com
IM paltobelli@mac.com - send an instant message
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Search Engine Marketing & Internet Strategist
Expertise in directing sophisticated Internet Marketing projects from start-to-finish
Core Strengths
| Search Engine Marketing | Search Engine Optimization | Website Development |
| Paid Search | Social Media Marketing | Information Architecture |
| Salesforce.com | Project Management | Account Management |
- A distinguished career as a professional with consistently varied and increasing responsibilities.
- Vast expertise in business development for both Internet and non-Internet based companies.
- Able to use the Internet to generate leads and effectively use such leads.
- Unique ability to interact and attract clients worldwide from small accounts to major players.
- Able to empower self and others to optimize productivity and efficiency.
- Extraordinary experience in fast-pace, highly competitive, and extremely stressful environments.
- Solid technical skills and strong motivational, verbal, and written communication skills.
Academic Achievements and Certifications
Bachelor of Science, Business and Marketing, Rutgers University
Qualified Google Advertising Professional, certification through Google
Professional Experience
See also: My Biography and My PortfolioSearch Engine Marketing Manager
May 2007 to Present
Harte-Hanks, Inc.
Langhorne, PA
- Direct Search Engine Marketing and traffic/site analysis for various Fortune 500 websites (including pharmaceutical)
- Lead and develop all Internet marketing activities (Google AdWords, Yahoo Search)
- Liaise with both internal departments as well and clients/customers/prospects worldwide
- Conduct confidential, time-critical research and traffic analysis
- Interactive strategy, development, maintenance & implementation
- Vendor and outsourced developer management
Director of Search Engine Marketing
April 2006 - May 2007
theMarketingCard
Cherry Hill, NJ
- Developed internet search marketing plans that included use of pay-per-click advertising (Google AdWords and Yahoo Search) for 75 companies
- Oversaw website efficiency using search engine optimization, article distribution, press release syndication, and relevant social media marketing applications including blogs, Flickr, Wikipedia, and YouTube.
- Website development, design, strategy, and architecture
Director of Internet Marketing
January 2002 - April 2006
Masterson Development
Cherry Hill, NJ
- Developed, co-designed, and maintained five multi-lingual websites designed to build brand awareness and generate sales leads resulting in over $24 million in revenue
- Developed internet marketing plans that included use of pay-per-click advertising and email communications campaigns
- Created sales and marketing reports for web, lead, and sales data using salesforce.com
- Developed, co-designed, multiple websites following search engine optimization (SEO) best practices
Executive Producer and Co-Creator
January 2001 to December 2001
"Village Voice Online Radio", Voice Media
New York City, NY
- On-air personality and voice-over provider/producer
- Produced all specialty shows and commercials
- Programmed and scheduled all audio content and music
Sales Manager and Sales Professional
August 1997 to December 2000 = 2.5 years
US Interactive and Omnient
Philadelphia, PA and New York City, NY
- Managed, trained, mentored, and motivated sales consultants
- Generated executive-level reporting procedures
- Created company-wide Intranet resources
- Served as new employee Trainer and general mentor
